The national media ads that you see running for ski resorts right now were primarily all shot last season. Seasonal campaigns often require a lot of advance planning. In March of 2013, we had the good fortune to be a part of the team shooting the national ad campaign for Aspen/Snowmass in Colorado. Our role on the team was as the aerial production crew, and we spent several fun and challenging days working with a large team that included Chase Jarvis, Warren Miller Entertainment, Factory Design Labs, Vital Films, photographer Jeremy Swanson, and the rockin’ Aspen/Snowmass content crew. This team would work hard for days on end, chasing light, snowfall, and skiers all around the Elk Mountains to capture the most breathtaking images possible.
Fast forward six months, and the results of this highly coordinated campaign are beautiful magazine ads, videos, web ads, movie placements, and more. All of these stunning pieces of imagery help to tell a story of a particular organization, and to shed some light on their culture, location, and philosophies. Aspen/ Snowmass has one of the best company cultures around – a highly professional organization, committed to environmental solutions, giving their guests an unforgettable experience, and nestled in one of the most beautiful places on earth.
Check out how it all went down in this BTS video from Chase Jarvis and crew: